How to Create an EPK for Musicians in 2025 (Ultimate Guide)
If you're serious about booking more gigs, getting media coverage, or landing playlist placements in 2025, there's one thing every musician needs: a strong, professional Electronic Press Kit (EPK).
Whether you're an indie artist reaching out to festival bookers or a cover band pitching to wedding planners, a well-designed EPK is essential for showcasing your music and making a lasting impression.
In this updated guide, we’ll walk you through exactly what an EPK is, why it matters in 2025, and what to include to stand out from the crowd.
What is an EPK ?
An EPK (Electronic Press Kit) is your all-in-one digital resume and promotional package. It tells your story, showcases your sound, and makes it easy for industry professionals—like promoters, journalists, agents, and playlist curators—to understand who you are as an artist.
In 2025, your EPK should be visually sleek, mobile-optimized, and hosted either on your website or as a downloadable PDF/Google Drive/Dropbox link. A great EPK is one that gets to the point, delivers your highlights, and makes the decision to book or support you effortless.
What to Include in Your EPK (Updated for 2025)
🎧 1. Direct Links to Your Music
Make it easy for people to hear you instantly. Include direct streaming links to your latest single, EP, or most streamed track on:
Spotify
Apple Music
YouTube
SoundCloud
Preferably embed a Spotify or YouTube player in your web-based EPK so listeners don’t have to leave the page. For bonus points, include links to press-worthy releases or unreleased previews for media contacts.
Pro Tip: Add a QR code in your downloadable EPK that links to your Linktree or music hub for mobile convenience.
📸 2. High-Quality Press Photos
High-resolution, professionally shot images are crucial in 2025. Promoters need clear, stylized photos they can use for posters, press, and social media.
Include:
One landscape and one portrait orientation photo
A PNG version of your logo (transparent background)
A live performance shot if applicable
Make your visuals reflect your genre, brand, and vibe. Hire a music-focused photographer if possible, and avoid outdated filters or casual selfies.
🌐 3. Website & Social Media Links
Your EPK should include clickable links to:
Your official artist website
Instagram, TikTok, YouTube, and any other platform you actively use
Promoters want to see not just follower counts, but real engagement—comments, likes, shares, and fan interactions. In 2025, TikTok and Reels presence can make or break some opportunities.
Pro Tip: Include your best-performing social post (e.g. viral clip or fan reaction) to boost credibility.
✍️ 4. Artist Biography (Updated for Today’s Industry)
Craft a compelling short and long-form artist bio. Start with an impactful quote, achievement, or “elevator pitch” sentence.
Your bio should cover:
Your genre and musical style
Notable achievements (stream counts, festivals, awards)
Past collaborations or tour support slots
A short backstory or unique angle about your artistry
Keep it professional, personable, and grammatically clean. If writing isn't your strong suit, consider hiring a freelance music copywriter.
📰 5. Press Quotes & Testimonials
Incorporate standout quotes from media outlets, blogs, or fans. Bonus points for links to the full article or publication for SEO and credibility.
Example:
"Their sound bridges old-school soul and modern pop with effortless finesse." – MusicRadar, 2025
If you’re a function or wedding band, include testimonials from past clients and event planners.
🎥 6. Videos (Live & Promo)
Video content is more important than ever. Promoters want to see how you perform, sound, and move on stage.
Include:
1 promo video (ideally under 90 seconds)
1–2 high-quality live performance clips
Music video links if applicable
Host videos on YouTube and embed them into your EPK. Don’t forget titles, descriptions, and tags for SEO.
📞 7. Contact Information
Include clear, up-to-date contact info for:
You (or your band’s main contact)
Manager or booking agent (if applicable)
Email and phone (plus preferred contact method)
Pro tip: Add a contact button in your digital EPK that links to an inquiry form or opens a new email draft automatically.
How to Share Your EPK in 2025
In today’s fast-paced music industry, accessibility is key. Here are your best options:
Host it on your official website (recommended)
Create a downloadable PDF with embedded links
Use Dropbox, Google Drive, or a tool like Canva or Notion for a stylish, interactive presentation
Include a QR code on physical flyers or stage banners
Final Tips to Make Your EPK Stand Out
Keep everything up to date—remove old links and add recent highlights regularly
Keep the design clean, uncluttered, and mobile-friendly
Double-check grammar and formatting
Lead with your strongest assets (press, music, or viral moment)
Ready to Create Your EPK?
Creating an EPK might seem like a big task, but it’s one of the best investments you can make in your music career. Once it’s ready, you’ll be able to approach promoters, agents, playlist curators, and media with confidence.
Need help building your EPK or want a template? [Reach out to us here] or [download our free EPK checklist for musicians].
🔍 Bonus: EPK SEO Tips
Want your EPK page to rank on Google?
Use your artist name + "EPK" in the page title and URL (e.g., yoursite.com/yourname-epk)
Include alt-text for all images
Add a meta description that summarizes your genre and story
Embed YouTube videos to boost time-on-page
Make sure the page is responsive and loads fast