How to Get Artist Interviews in 2025: A Complete Guide for Emerging Musicians
In today’s music landscape, getting featured in an interview can significantly boost your visibility, grow your audience, and position you as a serious artist in the industry. Whether it’s a blog post, podcast appearance, YouTube feature, or Instagram Live Q&A, interviews are powerful tools for building your brand and sharing your story.
But how do independent artists secure interviews in 2025, especially when the competition is fierce and the spotlight is limited?
In this guide, you’ll learn actionable steps to land music interviews that grow your audience, build industry credibility, and elevate your career.
Why Artist Interviews Matter in 2025
Interviews are more than just media features—they’re storytelling platforms. In an era where music fans crave connection, your ability to express the meaning behind your work is just as important as the music itself.
Whether you're promoting a new single, gearing up for a tour, or sharing insights from your creative process, interviews give fans and media a deeper understanding of your artistry. They also attract industry stakeholders like labels, booking agents, and playlist curators who want to discover rising talent with depth.
An interview can:
Boost your credibility as a professional artist.
Increase traffic to your music platforms.
Establish you as a thought leader and storyteller.
Lead to more booking, playlist, and collaboration opportunities.
1. Release Music Consistently and Strategically
Before anyone wants to interview you, they need a reason to. That reason often starts with your music.
Why It Works:
Releasing new music regularly creates a sense of activity and momentum around your brand. Interviewers need something fresh to talk about. A new song, EP, or video gives them that hook.
How to Do It:
Develop a content and release calendar.
Tease your release with social media snippets, cover art reveals, and behind-the-scenes content.
Plan at least 3 months ahead so you can pitch to press in advance.
Combine releases with events (e.g., a music video premiere, listening party, or IG Live Q&A).
Pro Tip: Consider bundling your release with an interesting angle or campaign, such as a music challenge, social cause, or visual art collaboration.
2. Build a Strong Online Presence and Artist Brand
Media professionals are more likely to cover artists who have an established and engaging online presence. Your social media is your digital press kit—make sure it reflects your music, message, and identity.
What Makes a Strong Online Brand:
Consistent username, bio, and link across platforms.
Visuals that match your sound (photos, artwork, vibe).
Storytelling in captions and video content.
Personality and authenticity in posts and interactions.
Don’t Overshare:
Avoid revealing everything online. If you post your entire story on TikTok or Instagram, journalists may feel there’s nothing new to ask. Instead, drop breadcrumbs that pique curiosity. Save the deeper details for interviews.
Pro Tip: Create a compelling artist bio and digital press kit (EPK) with everything media needs in one place.
3. Play Live Shows (and Use Them as Leverage)
Live performances are essential not only for growing fans but also for attracting press. Interviews often happen in tandem with shows or tours.
Opening for Established Artists:
You tap into their audience and gain instant credibility.
Media covering the headline act may also discover you.
Backstage is a great place to meet interviewers and bloggers.
Make sure to introduce yourself and follow up after the show.
Headlining Your Own Gigs:
Shows you’re building something of your own.
Use local shows to invite blogs, influencers, and music podcasters.
Tag local media outlets in your promotional materials and invite them directly.
Offer backstage access or media passes to journalists who RSVP.
Pro Tip: Create a media invite package with the event flyer, music links, and a short personal message.
4. Pitch Yourself to Music Blogs, Podcasts, and Interview Channels
Waiting to be discovered is not a strategy. Outreach is essential.
Types of Media to Target:
Music blogs like Earmilk, Atwood Magazine, and Indie Shuffle.
Podcasts focused on artist stories, music reviews, and the industry.
YouTube creators who interview indie artists.
TikTokers and Instagram influencers who do artist spotlights.
Zines and newsletters covering underground music scenes.
How to Craft Your Pitch:
Subject Line: Make it specific (e.g., "Pitch: Interview Opportunity – [Your Name] Drops New EP")
Brief Intro: Who you are and your genre.
Highlight: What you're promoting (release, show, milestone).
Why You: Mention a hook or interesting detail that stands out.
Include: Music links, EPK, social handles, and one promo image.
Tools to Help:
Use platforms like Groover, Musosoup, and SubmitHub to submit directly to blogs and curators. They often offer guaranteed feedback and higher visibility for emerging artists.
5. Offer a Unique Angle or Story
Interviewers are always on the lookout for artists with something new to say. Make your story your superpower.
Think About:
What’s your background?
What inspired your latest project?
What challenges have you overcome?
What’s your take on a trending topic in the music industry?
Example Hooks:
"Queer Afrobeat Artist Breaking Barriers in Lagos"
"How This Bedroom Producer Landed a Festival Gig"
"Musician-Turned-Activist Speaks Out Through Sound"
Make sure your story reflects your personality and passion. Authenticity connects.
6. Make and Maintain Industry Connections
Getting an interview is one thing—building a relationship with media professionals ensures future opportunities.
How to Maintain Relationships:
Say thank you after being featured.
Share and tag the outlet’s content across your social platforms.
Keep them updated with new projects.
Refer other artists their way.
Create a contact list of everyone who’s ever interviewed you, written about you, or even responded to your pitch. These people are now part of your network.
Pro Tip: Send a quarterly email update to your media contacts with major news, upcoming releases, and press availability.
Final Thoughts: How to Get Interviewed as a Music Artist in 2025
Getting interviews as an independent artist in 2025 isn’t just about being talented—it’s about being proactive, visible, and press-ready. With strategic music releases, a solid online presence, active pitching, and strong storytelling, you can get the media attention your music deserves.
TL;DR – 6 Steps to Secure Artist Interviews:
Release new music regularly.
Build an engaging online presence.
Perform live and network.
Pitch to blogs, podcasts, and influencers.
Share a unique personal story.
Maintain media relationships over time.
Bonus Resources
Want to take your media outreach to the next level? Let us help you build your press strategy and artist brand from the ground up. Contact us for a free consultation.