Top 8 Steps to Release New Music

As an artist, releasing new music is both exciting and a bit scary. It's the result of lots of hard work and creativity over a long time. Of course, you want people to love your music. To make sure your music release goes well, here are eight important things to do:

Set a Release Date Well in Advance: 

Initiate your preparations early by establishing a release date at least two months ahead of time. Many playlists, PR agencies, and promotional teams require significant lead time. Typically, new music is released on Fridays, so scheduling your release two to three months in advance will enable you to plan your promotional activities thoroughly and guarantee everything is in place for the big reveal.

Select Your Distribution Platform: 

Utilize digital distribution services such as TuneCore, DistroKid, or CD Baby to make your music accessible to a wide audience. These services effortlessly distribute your music to major streaming platforms like Spotify, Apple Music, Tidal, and more. Be sure to upload your lyrics and Spotify Canvas when prompted, enhancing engagement on streaming platforms.

Craft a Dedicated Landing Page: 

Create a dedicated landing page on your website that showcases all the essential information about your upcoming release. This page should include links for purchasing or streaming the music, along with details like album artwork and track listings.

Leverage Social Media Promotion: 

Harness the power of your social media channels to promote your new music. Share teasers, behind-the-scenes glimpses of the recording process, and other engaging content that will excite your audience and build anticipation.

Engage Bloggers and Influencers: 

Connect with bloggers and influencers within your music genre. Reach out to them with information about your forthcoming release and inquire whether they would be interested in featuring your music on their website or social media channels.

Create Engaging Music Video Clips:

In the digital age, video content stands out as a highly effective promotional tool. Craft a series of 30-60 second video clips suitable for platforms like TikTok, Instagram Stories, and Facebook. Ensure well-lit surroundings and consider making mini music videos featuring your song or creative live renditions.

Plan a Release Show: 

Nothing compares to the excitement of live music. Plan a release show or concert to celebrate your new music. This not only offers your fans a chance to experience your new tracks live but also generates additional exposure for your music.

Consider Playlist Promotion Services: 

To maximize your music's reach, consider enlisting the services of a playlist promotion company. These professionals specialize in pitching songs to playlists on platforms like Spotify, YouTube, and TikTok, connecting your music with thousands of potential new fans. Before hiring, be sure to ask key questions to ensure they align with your goals.

You've invested your heart and soul into preparing for this release. These steps should help you make the most of it. With meticulous planning and strategic promotion, your new music has the potential to resonate with a vast audience and achieve the recognition it deserves.