Music Promotion Made Easy

Playlisting. Online press. Social strategy. Sponsored ads and custom graphics. Launch a high-impact, budget-friendly music marketing campaign managed by our industry pros.

  • We’ve built great relationships with music bloggers, so you’re guaranteed at least two online features when you work with us.

  • We’ll create a powerful press release that tells your story and showcases your latest banger—then send it out to tastemakers across the globe.

  • Getting on playlists means more streams and better chances with the Spotify algorithm. We know how to pitch your music right so you get the spotlight you deserve.

  • We’ll craft a tailored Instagram game plan that grows your reach and keeps your followers actively engaged.

  • Give your socials a bold new look with eye-catching, tailored banners that showcase your music everywhere it matters.

  • We’ll deliver three eye-catching graphics you can use to spread the word about your release and drive fans to your music.

  • We'll create 2 slick promo videos to use as part of your paid ad campaign when you launch a Promo Plus campaign.

  • Upgrade to Promo Plus for a dedicated social ad campaign around your release. We'll cover the budget and manage your spend.

  • Get fast-tracked priority support whenever you need it.

WHAT DO YOU GET?

MORE FEATURES, LIKES
AND LISTENERS. GUARANTEED.

HOW DO WE DO IT ?

  • Before launching your campaign, we’ll take the time to understand you and your music. Once we’ve gathered everything needed to maximize your promotion, we’ll get to work.

  • Now we move into promotion mode—your music will be pitched to our trusted network of playlist curators, music bloggers, and journalists. We’ll also deliver your custom social media schedule and graphics, and if you’ve upgraded to Promo Plus, we’ll launch your ad campaign too.

  • We’ll continue pitching your music to our network of Spotify playlist curators until you secure placements. Plus, thanks to our strong connections with industry tastemakers, we guarantee at least two music blog features.

  • We understand that promotion doesn’t stop when the campaign ends. That’s why we’ll equip you with the tools and guidance you need to keep the momentum going. You’ll receive detailed reports, campaign feedback, and exclusive guides packed with PR and playlisting strategies.

WHAT OUR ARTISTS SAY

  • Whykay

    Reliable and Results-Driven
    The Buzz Network has consistently delivered on their promises. Their Promo package has helped me grow my audience and gain real traction on Spotify. Highly recommended for any serious artist.

  • Beniikay

    No Hype—Just Results
    Didn’t know what to expect, but they came through. Easy process, great communication, and solid results. Definitely worth it.

  • Ixian

    Elevated My Brand
    The team helped me look and sound more professional. Between the graphics, playlist pitching, and blog features, my rollout felt like a label-backed release.

  • SoulMarleyBetheName

    First Time, Big Impact
    This was my first time using a promo service, and I’m blown away. The campaign gave me structure and reach I couldn’t have achieved alone.

Our Promo Packages

WE KNOW MUSIC MARKETING INSIDE AND OUT.

PARTNER WITH US TO AMPLIFY YOUR PRESENCE AND GROW YOUR FANBASE.

THE BUZZ NETWORK PROMO EXPLAINED

  • You’ll receive a confirmation email containing all the details you need to get started. Inside, you’ll find a link to our Promo Questionnaire, where you can share information about yourself, your release, and your preferred campaign start date.

  • No rush! You’ve got 12 months to kick off your campaign. Just tell us your ideal start date in the questionnaire (you’ll find it in your confirmation email), and we’ll check in as it gets closer.

  • It’s totally up to you! Think about your budget and what you want to get out of your promo. The standard Promo campaign gets great results, but if you’re after a bit more exposure, Promo Plus gives you two extra weeks and includes paid ad management for an even bigger push.

  • We support artists of all genres and career stages. Whether you're a seasoned performer seeking a streamlined boost for your latest release, or a new artist aiming to break into the industry, we can tailor our music marketing services to fit your needs.

  • You’ll hear from our Promo team before your campaign kicks off. They’ll stay in touch with regular updates, and check in to get your feedback on things like press releases, graphics, and more.

AN INTRODUCTION TO MUSIC PROMOTION

Effective music promotion is the driving force behind nearly every hit release. No matter how great your new track is, simply putting it out there without a solid marketing plan won’t get it the attention it deserves.

With more promotional tools available than ever, we’re here to guide you through the dynamic world of music marketing and help you connect with a global audience.

MUSIC PROMOTION SERVICES

Music promotion is all about getting your sound heard and making a lasting impact. Whether it’s through radio airplay, social media buzz, or streaming playlists, promotion helps you share your story, connect with your audience, and build the momentum that keeps fans engaged.

From DIY tactics to full-service campaigns, there are plenty of ways to promote your music. Many artists turn to professional music promotion companies that offer tailored packages to boost reach and exposure. If you're working with a tighter budget, free methods like organic networking, targeted outreach, and consistent content creation can still get results—though they often require more time and effort.

No matter your resources, we’ll walk you through the most effective music promotion strategies to help you run a successful campaign and grow your fanbase.

Music Pr

There are many moving parts to a successful music promotion strategy—and one key element is Music PR.


Short for Music Public Relations, Music PR is all about creating buzz and building a strong public image for artists, bands, labels, and events. The goal? To generate media attention and spark interest around your releases, shows, and overall brand.

Music PR pros work behind the scenes, securing interviews, reviews, features, and shoutouts by connecting with journalists, bloggers, influencers, and key media outlets. It’s a demanding job—but the impact can be game-changing.


The good news? The Buzz Network Promo makes it easy. Our top-tier music PR services are designed to simplify the process and amplify your reach—getting your music in front of the people who matter.

Playlist Pitching

In 2025, playlist pitching isn’t optional—it’s essential.

If you’re serious about growing your audience and boosting your streaming income, getting your music on playlists across platforms like Spotify, Apple Music, and Audiomack is a must.

Playlist placements don’t just increase your play count—they amplify your reach, introduce your music to new fans, and add a layer of credibility that can open doors to even bigger opportunities.

Streaming platforms like Spotify and Apple Music rely on powerful algorithms to recommend music to listeners with similar tastes—making it easier than ever for the right audience to discover your tracks.

To kickstart your playlist pitching journey, we’ll submit your music to our trusted network of curators as part of your Promo package—giving your track the best shot at landing placements and gaining momentum.

Online Press

Getting your music in front of bloggers, journalists, influencers, and music PR outlets is a powerful way to create buzz around your release.


In today’s digital age, online press coverage is more important than ever—especially with the influence of social media. That’s why building strong connections across the online media landscape is key to a successful promo strategy.


The good news? We’ve already done the groundwork for you. Over the years, we’ve developed strong relationships with top music blogs and media outlets—so when you sign up for The Buzz Network Promo, you’re guaranteed at least two blog features or reviews to support your next release.

Social Strategy

Once your playlist pitching and online press efforts are in motion, it’s time to turn your attention to social media marketing.


We all know how crucial a strong social media presence is for your music’s success—but knowing how to plan and launch an effective campaign can be overwhelming.


Don’t worry—we’re here to walk you through the process, step by step, so you can build real engagement, grow your fanbase, and make the most of every platform.

Influencer Marketing

We’ve all seen celebrities and influencers promote products to their loyal followers—and in the music world, the same strategy applies.

Collaborating with influencers or well-known artists in your genre can massively expand your reach, helping you connect with new audiences who are likely to vibe with your sound. Whether it’s a shoutout, a playlist add, or co-created content, these partnerships boost both your visibility and your credibility.

If you’re serious about growing your fanbase, influencer marketing is definitely a strategy worth exploring.

How To Do Influencer Marketing For Musicians and Bands

Instagram Music Promotion

Instagram is one of the most powerful tools for music promotion—and it’s where many fans go to discover new artists. That’s why building a strong presence on the platform is essential.

Start by keeping your profile and content up to date. Posting consistently not only keeps your audience engaged but also builds anticipation for your next release. Promoting your music on Instagram can have a very positive effect on growing your fanbase.

Don’t just post—interact. Respond to comments, engage with your fans’ content, and connect with relevant hashtags and communities to strengthen your relationship with your audience.

Instagram also offers great tools like Stories and Reels that let you share short, engaging content. Use them to tease upcoming tracks, share behind-the-scenes moments, or give fans a glimpse into your creative process.

Beyond organic growth, Instagram and Facebook’s ad platforms allow you to run highly targeted campaigns. You can promote posts, test different formats, and reach the audiences most likely to connect with your music.

At The Buzz Network Promo, we help you take your Instagram strategy to the next level—with a personalized posting plan and schedule tailored to your unique sound and style.

Tik-Tok Music Promotion

In recent years, TikTok has become a major driving force behind music discovery and viral trends—offering artists unmatched opportunities for exposure.

By creating catchy, shareable content, jumping on trending challenges, and actively engaging with the TikTok community, you can spark massive momentum for your music. A single viral moment can launch your song onto global charts and into the playlists of millions.

If you’re aiming to grow your fanbase and make an impact fast, TikTok is a platform you simply can’t afford to ignore.

Learn more about promoting your music on TikTok:

How to Promote Music On Tik-Tok

Music Video Promotion

Video remains one of the most powerful tools for music promotion—and it's essential not to overlook its impact.

While TikTok has become a go-to platform for music discovery in the 2020s, YouTube and Vevo still play a major role in getting your music seen and heard. With billions of users streaming everything from official videos to live performances and lyric videos, YouTube continues to be a top destination for music fans worldwide.

To boost your reach on YouTube, focus on:

  • Consistently uploading high-quality content

  • Collaborating with other artists or creators

  • Engaging with your audience through comments and community posts

These simple but powerful strategies not only increase visibility and fan loyalty on YouTube—they also translate well across other platforms, helping you build a strong and consistent presence everywhere your fans are.

Learn more about promoting music on YouTube and Vevo here:

How To Promote Your Video On Youtube

Paid Ad Campaign

While organic social media growth is valuable, sometimes your campaign needs an extra boost—and that’s where paid ads come in.

With tools like Spotify for Artists, you can identify your target audience and use platforms like Instagram, Facebook, and YouTube to deliver your content directly to the right listeners. Plus, setting daily budgets ensures you stay in control of your spending.

To make the most of your ad campaign, always define your goals ahead of time and include clear calls to action—whether it’s driving fans to pre-save your next release, buy merch, or visit your website.

As part of our Promo Plus package, we provide professionally managed, targeted ad campaigns designed to put your music in front of fresh ears and help you grow your audience faster.

Custom Graphics & Videos

Creating and sharing eye-catching graphics is one of the most effective—and fun—ways to attract new followers while promoting your music.

It’s a fantastic opportunity to showcase your unique creativity and style, so don’t hold back! Draw inspiration from the visuals that inspired you when you first started and make something memorable that truly represents you.

With your Promo package, our talented in-house designers will craft a personalized promo graphics pack tailored to your release. And for Promo Plus artists, we take it a step further by including two custom-made videos as part of your paid ad campaign—giving your music even more visual impact and helping it stand out in a crowded feed.

Learn more about promoting music on YouTube and Vevo here:

AI Tools for Artwork: 10 Awesome Apps to Build Your Music Artwork (2025)

Build An EPK

A well-crafted Electronic Press Kit (EPK) is one of the most effective promotional tools available to independent musicians. It offers a clear snapshot of your musical journey, highlights your key achievements, and includes all the essential links—neatly packaged in a professional digital format. With high-quality photos, press releases, music samples, and an engaging bio, an EPK serves as your official introduction to media outlets, venues, and music industry professionals. For any independent artist serious about building their brand, creating an EPK is a must.

Spotify Music Promotion

Spotify holds over 30% of the music streaming market, making it the most influential platform for promoting your music—and one of the easiest to use.

With a suite of exclusive artist tools and in-depth analytics at your fingertips, managing your music and growing your audience on Spotify has never been more accessible.

Whether you’re uploading new tracks or tracking your performance, Spotify provides everything you need to take your music promotion to the next level.

How To Promote Music On Spotify

Spotify’s artist tools make it easy to optimise your profile, showcase your top tracks, and connect with listeners more effectively.

With Spotify for Artists, you can personalise your artist page, curate playlists, track performance, and engage directly with your fanbase.

One of the most valuable features is the playlist submission tool, which lets you submit unreleased tracks directly to Spotify’s editorial team—giving you a shot at being featured on curated playlists and reaching a much wider audience.

Spotify For Artists

If you haven’t verified your Spotify profile and signed up for Spotify for Artists yet—do it now. It’s quick to set up and unlocks a suite of powerful tools to help you grow your audience and manage your presence on the platform more effectively.

Here are some of the top features Spotify for Artists offers:

  • 🎯 Pitch your music directly to Spotify’s editorial playlists.

  • 🖼️ Keep your profile fresh with updated photos, bios, and branding.

  • 🎟️ Link your tour dates and merchandise to boost engagement and sales.

  • 🎬 Use Spotify Canvas to add looping visuals to your tracks and encourage fans to share them on Instagram Stories.

Whether you're releasing your first single or planning a full campaign, these tools are essential for building your presence on the world’s biggest streaming platform.

How to promote on Apple Music

Alongside Spotify, Apple Music is another essential streaming platform every artist should be using to share their music.

By claiming your profile through Apple Music for Artists, you’ll gain access to detailed analytics, fan insights, and custom branding tools like badges and icons to enhance your artist presence.

You’ll also have the opportunity to be featured on Apple Music’s curated playlists and use Apple’s built-in artist features to better connect with your audience—making it easier than ever to elevate your promotion and grow your fanbase.

Other Streaming Services

While Spotify and Apple Music dominate the streaming world, platforms like Amazon Music, Tidal, and Deezer also offer valuable opportunities for music promotion.

To give your releases the best chance of success, it’s essential to distribute your music across all major platforms. This maximises your reach and ensures fans can find your music wherever they prefer to listen.

Each platform offers its own unique set of tools and features to support artists—from fan engagement insights to high-fidelity streaming and curated playlists—so taking advantage of all of them helps you tap into new audiences and grow your fanbase more effectively.

How To Get Radio Airplay

Now let’s shift the focus to getting your music played on the radio.

Before the dominance of Instagram and TikTok, radio airplay was one of the most powerful tools for breaking new artists. And while digital platforms have taken the spotlight in recent years, radio still plays a key role in a well-rounded music promotion strategy.

The good news? Radio promotion can be surprisingly cost-effective—especially if you take the time to research and send well-crafted pitches to local stations and radio promoters. A targeted, personalized approach goes a long way. Just be sure to match your music with the right station—pitching a heavy metal track to a pop station likely won’t land.

You can also sweeten the deal by offering to shout out the station or plugger on your socials, creating a mutually beneficial partnership. Local and independent stations especially appreciate this kind of support, and it can help build lasting relationships for future releases.

Free Music Promotion

While some areas of music promotion may require a financial investment—and often, it’s worth it—there are also plenty of free resources and strategies you can use to promote your music on a budget.

From leveraging social media and engaging with your community to submitting to blogs and reaching out to playlist curators, you don’t always need a big budget to make a big impact.

Develop Your Fanbase

At the core of successful music promotion is cultivating a loyal fan base.

Engaging with your audience through social media, live shows, and exclusive content helps foster a genuine sense of community and connection. These relationships not only fuel support for your current releases but also build a strong foundation for long-term success.

Don’t underestimate the power of word of mouth, either. Friends, family, and early supporters who are genuinely invested in your journey can be some of your most passionate and effective promoters. If you’re working with a tight budget, this grassroots approach is a great place to start.

Send Music To Blogs

Music blogs continue to play a powerful role in influencing listener tastes and setting trends, making them a valuable asset in your music promotion strategy.

Reaching out to genre-relevant blogs with your EPK, press release, and new music can open the door to features, reviews, and interviews that boost both exposure and credibility within the music community.

Building relationships with bloggers and tastemakers is a long-term investment that often leads to recurring support and coverage over time.

The best part? Most blog submissions are completely free.
So take the time to research and pitch to the right outlets—and start landing those features that can take your release to the next level.

Music Promotion Tips

Now that we’ve explored the key areas of music promotion, here are a few final thoughts to keep in mind as you prepare to share your latest release.

Whether you're going DIY or working with a promo team, a thoughtful and consistent approach can make all the difference when it comes to reaching new listeners and building lasting momentum.

Make Good Music

Effective promotion is essential for reaching new audiences—but it all starts with the music itself.

Before diving into your marketing strategy, make sure you’re proud of the track you’re putting out. High-quality music provides the foundation for everything that follows, so invest the time and effort to get things right in the studio. The stronger your release, the more impact your promotional efforts will have.

Distribute Your Music

Effective promotion is essential for reaching new audiences—but it all starts with the music itself.

Before diving into your marketing strategy, make sure you’re proud of the track you’re putting out. High-quality music provides the foundation for everything that follows, so invest the time and effort to get things right in the studio. The stronger your release, the more impact your promotional efforts will have.